LISTEN TO PEOPLE'S PAIN. ASK ABOUT WHAT THEIR PAIN POINT IS. This is a key to empathy and how you can create a message, product or service that actually helps people, rather than trying to sell something that is irrelevant. Influence is established when people know you care about their situation. ASK & LISTEN. REALLY [...]
It was said in a room packed full of students and teachers about me. I wasn't in the room at the time, thankfully! So how did I hear about this? Well, a friend of mine who was in the room, told me the day after I was voted in as School Captain. 10 minutes before [...]
Recently I met with a business leader who was going to do a significant business presentation that week and asked if I could share some tips that would help her better connect so the people present would engage on the business proposal. By the way, this was a big business pitch! The stakes were high [...]
Your anchor statement is what you will keep coming back to like your big idea. It's also the statement you want your listeners to share with their friends and colleagues when they're asked, "so what was that about?". You don't want them messing up your message with their own version. You would prefer that they [...]
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